We like working with great people.

They seem to like us too!

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Product-Led Growth Meets Expert-Led Sales Dev


#martech #plg #outbound

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r2c Semgrep

Yes, Security Developers Can Be Cold Called


#devtools #plg #opensource

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SDR Team 180s,
and 2x’s Quarterly Growth


#logistics #saas #180story

Love from Our Friends

Sales Dev
Amit Bendov

CEO Founder Gong.io

"InsideScale brought real deals, with highly qualified buyers that closed quickly. They were instrumental in Gong's acceleration from 0-60 in no time."


Demand Generation Manager Front

“At every level, from data strategy to copy, InsideScale enabled us to ramp output in no time. And I have to say, they are a joy to work with!”


Founder Cassidy Ventures

"I've worked with InsideScale across several consulting and full time engagements. I'm not sure there are many better for building your outbound strategy."

Loretta Jones

VP Growth Acceldata

"InsideScale's practical approach has helped my work across two startups - and I wouldn't hesitate to bring them on at a third."


SDR Plivo

"I wanted a change, and InsideScale not only recruited and hired me at a great startup - they coached me to goal every month."

Travis Bryant

Founder Experience Redpoint Ventures

"InsideScale is the "best in the biz" for kickstarting your outbound program."

Lucy Zhao

Global Marketing Manager Uber Eats

"InsideScale isn't your typical consultancy. They're completely hands-on and come up with creative solutions - unlike cookie cutter playbooks that have been deployed 1,000 times."

Jeff Kuei

CEO Founder Kixie

"InsideScale delivered a comprehensive outbound process in 3 months that we still use today."

Tom White

VP of Sales Plivo

"I've never seen a more predictable and repeatable process than what InsideScale built for us at Plivo - and we operate in a complex space"


SDR Taplytics

"Getting started in any SDR role is hard, and InsideScale enabled me to hit goal ASAP. Their process and workflows were fascinating to learn, and I'm thankful for their training."

Tigran Sloyan

CEO Founder CodeSignal

"We needed an outbound strategy that produced immediate results, and InsideScale delivered. Simply put, they're serious executors who you can trust to get the job done."

Aaron Melamed

Enterprise Account Executive Orum

"Sure you can try to build it from scratch. Or you can trust InsideScale to crush for you and build it in a fraction of the time - which they have for me twice."

Shiv Patel

SDR Manager Taplytics

"InsideScale brought with them a process and perspective that admittedly took adjustment from our original outbound strategy. Fast forward to today, and that process is still producing consistent results."

Onfleet - Dylan Fleming - SDR

SDR Onfleet

“It was like night and day. Once InsideScale came onboard, everybody on the team knew what to do.”

r2c - Nikki Clancy - Head of Sales

Head of Sales R2C

“What stands out about InsideScale compared to consultants or others in the industry is their hands-on approach. They’re true business partners.”

Onfleet - Justin Miller - VP of Sales

VP of Sales Onfleet

“Through InsideScale’s work on deliverability, we doubled our email capacity and saw an increase on our first campaigns - up to 70% open rates and 10% response rates.”

r2c - Pablo Estrada - VP of Marketing

VP of Marketing R2C

“If given the option to work with InsideScale again, I would absolutely do it. If I were thinking about standing up a brand new sales team and process, I would reach out to InsideScale first.”

r2c - Daghan Altas - VP of Operations

VP of Operations R2C

“There’s a science to designing a tech stack for efficient SDR work, and there’s no way we could have figured that out without InsideScale.”

Onfleet - Kirsten Sherman - SDR

SDR Onfleet

“Open rates on sequences were around 2% before InsideScale. Changes to verbiage, headings, subject lines have ultimately produced a 10% reply rate, which is exactly where we want to be.”

Clearbit - Jack Knight - SDR Manager

SDR Manager Clearbit

“Very simply, we had a team of zero before InsideScale. Now we have a team of 18 BDRs and two managers."

Clearbit - Jasmine Sabba - Director of Sales Development

Director of Sales Development Clearbit

“We’ve been able to set up 1,400 meetings with InsideScale’s help. These are pure, cold outbound meetings that we’ve generated to help impact our overall sales growth.”

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Client Stories

Gong logo


“In at least half of my calls, the prospect started by complimenting our outreach approach. And, we’re selling to high ranking sales leaders who have ‘seen it all’.”

Plivo logo


"Coach Lou’s process is so dialed in, I feel lucky to be running it. Can’t thank him and InsideScale enough for how much they did for me and our SDR Team."

SaaStr logo


“InsideScale helped us go outbound for the first time before our 2018 SaaStr Annual. The results were impressive, so we invited them back to help with our 2019 event.”

Talk to an Expert

Jake Biskar

Jake Biskar


Jake was an original member of the famous SDR Team at Talkdesk Portland. After being hired and trained by Lou, Jake established himself as an elite team member. He went on to build the SDR program at Rainforest QA, which he scaled to 15 people at its height. Jake has also built successful SDR teams at Testim.io and Flurry by Oath. 

Jake is a key contributor to InsideScale’s iterative process. Between he and Lou, they’ve implemented SDR frameworks at over 20 startups. As a modern operator and product of the system, Jake is a pro at pushing things forward.

Sales development aside, Jake is a proud father of two and loves staying active. From biking to golfing and marathons, Jake is dedicated to maintaining optimal health and wellness.

Loretta Jones

Loretta Jones


Loretta Jones is a leading mind in the field of B2B demand gen marketing. She was the first Head of Marketing at EchoSign (acquired by Adobe) and ran teams at Coveo, Insightly, and CodeSignal before joining Mixmax as CMO in 2018.

Loretta also owns a consulting practice and has collaborated with InsideScale on a few gigs before moving into an advisory role. The Loretta Jones / InsideScale partnership is proof that marketing and sales development are better together. 

Loretta resides in San Francisco and enjoys spending time with her husband and dogs. When they’re not both busy with their tech careers, you might spot them scuba diving in Hawaii, Mexico, or the Caribbean.

Colin McGrew

Colin McGrew


Colin started the famous team at GoodData Portland, where he hired and trained Lou for his first SDR gig. Colin grew the team to 20 people at its height and laid the groundwork for the InsideScale process that’s iterated over the years.

Colin held marketing and closing roles at Keboola and Postano and also founded his own consulting practice. As a Sr. Consultant, he helped SaaStr market their Annual Event and Kixie establish it’s outbound process from scratch. 

Colin resides in Portland, Oregon. In addition to his love for consulting and data-driven sales/marketing, Colin enjoys meditation, studying philosophy, spending time at the river, and barbecuing (when it’s actually sunny).

Sean Ericson

Sean Ericson


Sean launched his sales career as a foundational SDR on Lou’s original Talkdesk team and has since implemented sales development frameworks at 4-Tell, 500Tech, and Meetup.

Having worked on 10+ projects since joining InsideScale in January 2018, Sean creates awesome sales ops frameworks and shows reps how to execute efficient, end-to-end workflows. Navigating the complicated matrix of sales stacks and data comes second nature for Sean — and clients tend to love him for it.

Sean is currently based in San Francisco but regularly spends time in New York and London. In fact, he just completed his Masters in International Development at the London School of Economics. His passion for investing in people is expressed daily as a consultant and member of the InsideScale community.

Lou Petrossi

Lou Petrossi

Founder, CEO

Lou began his sales development career as an outbound SDR at GoodData. From there, he built Showpad’s early outbound program as their first US-based SDR (US employee #5). He then went on to lead Talkdesk’s first outbound program as Director (US employee #7). Drawing from these success stories, Lou developed a progressive process that enabled him to found InsideScale (f.k.a Petrossi Ventures).

Since launching in 2016, Lou and the InsideScale team have built sales development frameworks and teams for 20+ startups. He loves building processes that help clients achieve greater professional success and enjoy a higher quality of life. Lou’s goal is to bring as many great products and people to market as possible through InsideScale.

Born in the Bay Area, Lou was raised in a big Italian family and has 10 nieces and nephews. He is passionate about living an organic lifestyle, working out, disc golfing, and seeing live music, which suits life in San Francisco perfectly. 




Brendon Cassidy, Founder of Cassidy Ventures, is a respected leader in the insides sales community and popular voice on LinkedIn. He was LinkedIn’s first Head of Sales, took EchoSign from zero to acquisition by Adobe, and served successful stints as VP of Sales at Talkdesk and HackerRank.

At Cassidy Ventures, Brendon has worked with over 40 startups to define their go-to-market strategies and implement tactical execution plans to win around product, marketing, and business development. And, from a sales perspective, Brendon can recruit and hire his own team, define your sales strategy, pitch, and pricing, 

Outside of his many accomplishments, Brendon’s top passion and accomplishment is being a husband and father of two. He also enjoys sports, politics, movies, and fly fishing. 

I’ve worked with InsideScale across several consulting and full time engagements. I’m not sure there are many better for building your outbound strategy.