One team, 100+ Startups
On a mission to scale up great companies and people,
while elevating the sales development community.
Leadership
Lou Petrossi
Founder, CEO
Lou is a Bay Area native who launched his sales development career as an SDR at GoodData. He then built Showpad's first outbound framework as their 5th US employee, before joining Talkdesk to direct their first outbound program (US employee #7). Drawing from these success stories, Lou developed a progressive process that enabled him to found InsideScale in 2016.
Sean Ericson
Partner
After launching his career as a foundational SDR on Lou's Talkdesk team, Sean has since implemented sales development frameworks at 4-Tell, 500Tech, and Meetup - before joining InsideScale. His tenure to date includes work across 13 clients in the Bay Area and beyond.
Loretta Jones
Advisor
Loretta Jones is a leading practitioner in the field of B2B demand gen marketing. She was the first Head of Marketing at EchoSign (acquired by Adobe) and ran teams at Coveo, Insightly, and CodeSignal before joining Mixmax as CMO in 2018. Loretta owns a consulting practice and has collaborated with InsideScale on a number of projects before joining as an Advisor.
Brendon Cassidy
Advisor
Brendon Cassidy, Founder of Cassidy Ventures, is a respected leader in the insides sales community. He was LinkedIn’s first Head of Sales, took EchoSign from zero to acquisition by Adobe, and served successful stints as VP of Sales at Talkdesk and HackerRank. Having defined go-to-market strategies at 40+ startups - Brendon is a trusted resource for leaders looking to hire top talent, define market fit, pitch and pricing.
Jake Biskar
Advisor
Jake was an original member of Lou's SDR team at Talkdesk in Portland, before building Rainforest QA's outbound operation - a 15 person team at its height. After continuing on to launch a successful team at Testim.io, Jake now directs sales development at Flurry by Oath, and continues to push the InsideScale process forward.
Loretta Jones
Advisor
Loretta Jones is a leading practitioner in the field of B2B demand gen marketing. She was the first Head of Marketing at EchoSign (acquired by Adobe) and ran teams at Coveo, Insightly, and CodeSignal before joining Mixmax as CMO in 2018. Loretta owns a consulting practice and has collaborated with InsideScale on a number of projects before joining as an Advisor.