De-risk and Fast-track Pipeline Generation

B2B SaaS orgs trust InsideScale to scale revenue via modern sales dev and GTM engineering.

Greg Walder, CRO at TextExpander
Repeat Client at Clearbit & Front

Solutions For Any Stage

#ScalePod

Expert sales dev leaders that build, operate and transfer an SDR function.

For GTM teams that are ready to stand up or level up sales development.

#GTMOps

Fractional sales ops and GTM engineering to optimize your current stack.

For early stage or scaled teams that need better infrastructure.

#CoPilot

Executive and SDR coaching to accelerate pipeline generation.

For Founders and GTM leaders that need strategic and tactical support.

#StaffUp

Sales dev recruiting to help you prevent mis-hires.

For new or scaled teams that want to quickly hire quality SDR talent.

Proven Across SaaS Categories

#CyberSec

#MarTech

#DevTools

#APIs

#AI

#TechServices

#HealthTech

#FinTech

#SalesTech

#Logistics

#SupportTech

Awesome GTM Outcomes

Scale Faster & Save Cycles

	InsideScale Advantage	Do It Yourself	Legacy Outsourcing
Strategy	Built with you by expert GTM architects	Costly mistakes from “winging it”	Generic pipeline promises
Risk	Scaled sales dev at 75+ B2B SaaS orgs	Possible failure to launch	Usually rip & replace
Sales & Rev Ops	Account-based architecture & visibility	Fractured infrastructure & reporting	Their infrastructure, not yours
Data Motion	Multi-layered enrichment for ICPs & personas	Limited coverage, enrichment & mapping	Doesn’t provide data independence
Messaging & Campaigns	Relevant, omni-channel messaging that sells	Often lacks research-informed relevance	Specialized in 1 to 2 channels
SDR Ramp Time	Meetings booked from month one	3 to 4 months	2 to 3 months (or never)
Bottom Line	Scale sales dev in 8-12 months	Months (or years) of frustration	Churn, burn and try again

Optimizing The Modern Stack

Call-First

Making outbound calls to prospects that match your IPC and target personas - so every conversation counts.

Targeting and developing B2B leads through strategic outreach on LinkedIn where key conversations happen.

Account-Based

Ensuring your sales devefforts reinforce your ABM framework and tools - for greater efficiency and impact.

Omnichannel

Engaging prospects through a comprehensive, multi-touch strategy across every relevant channel.

Nearbound

Leveraging existing partnerships and inbound lead flows to turn prospects into warm, qualified leads.

GTM Engineering

Using modern sales tech to build proven email sequences that consistently engage the right buyers.

Ready to Scale?

Schedule a consultation with us!

Jake Biskar

Advisor

Jake was an original member of the famous SDR Team at Talkdesk Portland. After being hired and trained by Lou, Jake established himself as an elite team member. He went on to build the SDR program at Rainforest QA, which he scaled to 15 people at its height. Jake has also built successful SDR teams at Testim.io and Flurry by Oath.

Jake is a key contributor to InsideScale’s iterative process. Between he and Lou, they’ve implemented SDR frameworks at over 20 startups. As a modern operator and product of the system, Jake is a pro at pushing things forward.

Sales development aside, Jake is a proud father of two and loves staying active. From biking to golfing and marathons, Jake is dedicated to maintaining optimal health and wellness.

Loretta Jones

Advisor

Loretta Jones is a leading mind in the field of B2B demand gen marketing. She was the first Head of Marketing at EchoSign (acquired by Adobe) and ran teams at Coveo, Insightly, and CodeSignal before joining Mixmax as CMO in 2018.

Loretta also owns a consulting practice and has collaborated with InsideScale on a few gigs before moving into an advisory role. The Loretta Jones / InsideScale partnership is proof that marketing and sales development are better together.

Loretta resides in San Francisco and enjoys spending time with her husband and dogs. When they’re not both busy with their tech careers, you might spot them scuba diving in Hawaii, Mexico, or the Caribbean.

Colin McGrew

Consultant

Colin started the famous team at GoodData Portland, where he hired and trained Lou for his first SDR gig. Colin grew the team to 20 people at its height and laid the groundwork for the InsideScale process that’s iterated over the years.

Colin held marketing and closing roles at Keboola and Postano and also founded his own consulting practice. As a Sr. Consultant, he helped SaaStr market their Annual Event and Kixie establish it’s outbound process from scratch.

Colin resides in Portland, Oregon. In addition to his love for consulting and data-driven sales/marketing, Colin enjoys meditation, studying philosophy, spending time at the river, and barbecuing (when it’s actually sunny).

Sean Ericson

Parter

Sean launched his sales career as a foundational SDR on Lou’s original Talkdesk team and has since implemented sales development frameworks at 4-Tell, 500Tech, and Meetup.

Having worked on 10+ projects since joining InsideScale in January 2018, Sean creates awesome sales ops frameworks and shows reps how to execute efficient, end-to-end workflows. Navigating the complicated matrix of sales stacks and data comes second nature for Sean — and clients tend to love him for it.

Sean is currently based in San Francisco but regularly spends time in New York and London. In fact, he just completed his Masters in International Development at the London School of Economics. His passion for investing in people is expressed daily as a consultant and member of the InsideScale community.

Lou Petrossi

Founder, CEO

Lou began his sales development career as an outbound SDR at GoodData. From there, he built Showpad’s early outbound program as their first US-based SDR (US employee #5). He then went on to lead Talkdesk’s first outbound program as Director (US employee #7). Drawing from these success stories, Lou developed a progressive process that enabled him to found InsideScale (f.k.a Petrossi Ventures).

Since launching in 2016, Lou and the InsideScale team have built sales development frameworks and teams for 20+ startups. He loves building processes that help clients achieve greater professional success and enjoy a higher quality of life. Lou’s goal is to bring as many great products and people to market as possible through InsideScale.

Born in the Bay Area, Lou was raised in a big Italian family and has 10 nieces and nephews. He is passionate about living an organic lifestyle, working out, disc golfing, and seeing live music, which suits life in San Francisco perfectly.

BRENDON CASSIDY

Advisor

Brendon Cassidy, Founder of Cassidy Ventures, is a respected leader in the insides sales community and popular voice on LinkedIn. He was LinkedIn’s first Head of Sales, took EchoSign from zero to acquisition by Adobe, and served successful stints as VP of Sales at Talkdesk and HackerRank.

At Cassidy Ventures, Brendon has worked with over 40 startups to define their go-to-market strategies and implement tactical execution plans to win around product, marketing, and business development. And, from a sales perspective, Brendon can recruit and hire his own team, define your sales strategy, pitch, and pricing,

Outside of his many accomplishments, Brendon’s top passion and accomplishment is being a husband and father of two. He also enjoys sports, politics, movies, and fly fishing.

“I’ve worked with InsideScale across several consulting and full time engagements. I’m not sure there are many better for building your outbound strategy.“