The show must go on!
SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs.
Their goal is to help everyone get from $0 to $100m ARR with less stress and more success. They do that with a combination of industry-leading content and community connections. The SaaStr Annual is the largest non-vendor event in the industry.
SaaStr has been named one of the Top 100 Blogs for Entrepreneurs but Forbes and one of the 50 Best Websites for Entrepreneurs by Inc. Magazine, and a Top Writer on Quora six times. Jason has been named by Business Insider to the 32 Most Powerful People in Business Technology.
In this case study, we’ll explore how SaaStr leveraged an outbound SDR program to increase sponsorships at SaaStr Annual.
Outbound becomes a necessity
SaaStr, like many companies with solid brand and product had relied mostly on their content engine to generate sponsorship leads. This was – and still is – the main strategy for SaaStr, but, like any company with ambitious growth goals, they needed to supplement with an outbound funnel.
So, SaaStr decided to bring us in and test outbound for the first time.
From ideation to launch within weeks, not months
With only four months to go before Annual 2018, SaaStr needed pipeline – and fast! We immediately went to work and implemented the right mix of tools, messaging, and people to run an effective outbound SDR operation.
Because SaaStr is a well-known brand and community, we co-created copy with marketing. The project went live after just 2.5 weeks of collaboration, which is lightning fast, and a testament to expert-led sales development.
Measurable outbound that pays for itself
SaaStr’s outbound program was a huge success, resulting in more sponsorships than prior conferences. The data speaks for itself:
- Open rates between 60-80% at scale
- Replies above 15%
- 25+ meetings per month on average
- 100+ meetings in approximately 4 months
- 10 net new sponsorships
- 7x ROI
And, that’s why CEO Founder Jason Lemkin said, “InsideScale helped us go outbound for the first time before Annual 2018. The results were impressive, so we invited them back to help with our 2019 event.”
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