Kixie goes from a skeptical board to “look at that dashboard!”
Kixie provides an enterprise phone service that’s built for modern sales teams. Founded in 2013, Kixie’s suite of productivity features and CRM integrations provides sales reps with the tools they need to engage more leads and close more deals.
In this case study, we’ll explore how Kixie implemented an outbound SDR program to close more deals of its own.
Decision: Invest in outbound SDR or not?
Initially, Kixie was on the fence about investing in an outbound SDR function. They had historically relied on inbound leads but wanted to diversify ahead of any potential dry spells.
After thorough analysis, Kixie brought us in to generate an outbound pipeline and build a solid foundation that could scale, if proven.
Outbound MVP delivers immediate impact
Our team worked with Kixie to implement a minimum viable architecture in one week and went live in week two. It took a little while to warm up the Kixie outbound machine, but meetings started trickling in during the first month. The trickle grew into a stream by month two, and then BANG – meetings starting pouring in during the third month (20+ meetings, to be more specific).
After only a few months, Kixie had enough data to start hiring full timers to run the outbound SDR process. The process included tools, integrations, messaging, sales enablement docs and a reporting suite.
That’s what brought Co-Founder, Jeff Kuei to say:
“InsideScale delivered a comprehensive process in 3 months that we still use today.”
Experienced, results-oriented partner
Today the Kixie sales team is growing fast, and InsideScale provided the foundation.
“InsideScale is the hardest working team of consultants that I’ve ever worked with. Experienced, practical, and results-oriented. They implemented an incredibly efficient outbound process that I manage today, thanks to their coaching!” said Gary Carlson, VP of Sales at Kixie.
Accelerate growth with outbound
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