Account-based Sales Dev

High-growth SaaS leaders leverage ABSD.
You can too.

Implement an Account-Based Model

As Soon as Possible

Organizing your revenue teams around accounts has multiple benefits from higher conversions / close rates to better customer experiences – especially for sales development.

Picture the ability to know which accounts are being worked, by who, and from what angles at scale. It’s the dream of many teams, but often seen as a nightmare to build. To effectively leverage an account-based sales development strategy, you need:

Experts who can design and implement your architecture
Your entire sales and marketing stack reconfigured around the account object
Workflows / automations to ensure data hygiene and scale
Account statuses, attribution, and reporting to align sales, sales dev, marketing, and success

Most orgs don’t architect sales ops this way from the get-go, and that’s OK – but there’s an immediate and compounding cost. Overhauling is painful, but so is slow growth. Regardless of where you’re at, the time is now to go account-based.

Reach out to learn more.

Customer Love

InsideScale brought real deals, with highly qualified buyers that closed quickly. They were instrumental in Gong’s acceleration from 0-60 in no time.

I've worked with InsideScale across several consulting and full time engagements. I'm not sure there are many better for building your outbound strategy.

InsideScale is the "best in the biz" for kickstarting your outbound program.

InsideScale’s practical approach has helped my work across two startups - and I wouldn’t hesitate to bring them on at a third.

InsideScale delivered a comprehensive outbound process in 3 months that we still use today.

InsideScale isn't your typical sales consultancy. They’re completely hands-on and come up with creative solutions - unlike cookie cutter playbooks that have been deployed 1,000 times.

I’ve never seen a more predictable and repeatable process than what InsideScale built for us at Plivo - and we operate in a complex space.

We needed an outbound strategy that produced immediate results, and InsideScale delivered. Simply put, they’re serious executors who you can trust to get the job done.

Go Account-Based

InsideScale provides expert-led sales development for some of the best brands in SaaS, including Gong.io, Front, Clearbit, Kixie, and SaaStr. Our mission is to scale up as many great companies and people as possible, while elevating the sales development community.

Talk to an Expert

Jake Biskar

Advisor

Jake was an original member of the famous SDR Team at Talkdesk Portland. After being hired and trained by Lou, Jake established himself as an elite team member. He went on to build the SDR program at Rainforest QA, which he scaled to 15 people at its height. Jake has also built successful SDR teams at Testim.io and Flurry by Oath.

Jake is a key contributor to InsideScale’s iterative process. Between he and Lou, they’ve implemented SDR frameworks at over 20 startups. As a modern operator and product of the system, Jake is a pro at pushing things forward.

Sales development aside, Jake is a proud father of two and loves staying active. From biking to golfing and marathons, Jake is dedicated to maintaining optimal health and wellness.

Loretta Jones

Advisor

Loretta Jones is a leading mind in the field of B2B demand gen marketing. She was the first Head of Marketing at EchoSign (acquired by Adobe) and ran teams at Coveo, Insightly, and CodeSignal before joining Mixmax as CMO in 2018.

Loretta also owns a consulting practice and has collaborated with InsideScale on a few gigs before moving into an advisory role. The Loretta Jones / InsideScale partnership is proof that marketing and sales development are better together.

Loretta resides in San Francisco and enjoys spending time with her husband and dogs. When they’re not both busy with their tech careers, you might spot them scuba diving in Hawaii, Mexico, or the Caribbean.

Colin McGrew

Consultant

Colin started the famous team at GoodData Portland, where he hired and trained Lou for his first SDR gig. Colin grew the team to 20 people at its height and laid the groundwork for the InsideScale process that’s iterated over the years.

Colin held marketing and closing roles at Keboola and Postano and also founded his own consulting practice. As a Sr. Consultant, he helped SaaStr market their Annual Event and Kixie establish it’s outbound process from scratch.

Colin resides in Portland, Oregon. In addition to his love for consulting and data-driven sales/marketing, Colin enjoys meditation, studying philosophy, spending time at the river, and barbecuing (when it’s actually sunny).

Sean Ericson

Parter

Sean launched his sales career as a foundational SDR on Lou’s original Talkdesk team and has since implemented sales development frameworks at 4-Tell, 500Tech, and Meetup.

Having worked on 10+ projects since joining InsideScale in January 2018, Sean creates awesome sales ops frameworks and shows reps how to execute efficient, end-to-end workflows. Navigating the complicated matrix of sales stacks and data comes second nature for Sean — and clients tend to love him for it.

Sean is currently based in San Francisco but regularly spends time in New York and London. In fact, he just completed his Masters in International Development at the London School of Economics. His passion for investing in people is expressed daily as a consultant and member of the InsideScale community.

Lou Petrossi

Founder, CEO

Lou began his sales development career as an outbound SDR at GoodData. From there, he built Showpad’s early outbound program as their first US-based SDR (US employee #5). He then went on to lead Talkdesk’s first outbound program as Director (US employee #7). Drawing from these success stories, Lou developed a progressive process that enabled him to found InsideScale (f.k.a Petrossi Ventures).

Since launching in 2016, Lou and the InsideScale team have built sales development frameworks and teams for 20+ startups. He loves building processes that help clients achieve greater professional success and enjoy a higher quality of life. Lou’s goal is to bring as many great products and people to market as possible through InsideScale.

Born in the Bay Area, Lou was raised in a big Italian family and has 10 nieces and nephews. He is passionate about living an organic lifestyle, working out, disc golfing, and seeing live music, which suits life in San Francisco perfectly.

BRENDON CASSIDY

Advisor

Brendon Cassidy, Founder of Cassidy Ventures, is a respected leader in the insides sales community and popular voice on LinkedIn. He was LinkedIn’s first Head of Sales, took EchoSign from zero to acquisition by Adobe, and served successful stints as VP of Sales at Talkdesk and HackerRank.

At Cassidy Ventures, Brendon has worked with over 40 startups to define their go-to-market strategies and implement tactical execution plans to win around product, marketing, and business development. And, from a sales perspective, Brendon can recruit and hire his own team, define your sales strategy, pitch, and pricing,

Outside of his many accomplishments, Brendon’s top passion and accomplishment is being a husband and father of two. He also enjoys sports, politics, movies, and fly fishing.

“I’ve worked with InsideScale across several consulting and full time engagements. I’m not sure there are many better for building your outbound strategy.“

Account-based Sales Dev

High-growth SaaS leaders leverage ABSD. You can too.

Implement an Account-Based Model

As Soon as Possible

Customer Love

Go Account-Based

Talk to an Expert

Jake Biskar

Advisor

Loretta Jones

Advisor

Colin McGrew

Consultant

Sean Ericson

Parter

Lou Petrossi

Founder, CEO

BRENDON CASSIDY

Advisor

“I’ve worked with InsideScale across several consulting and full time engagements. I’m not sure there are many better for building your outbound strategy.“

High-growth SaaS leaders leverage ABSD.
You can too.