One team, 100+ Startups
On a mission to scale up great companies and people, while elevating the sales development community.
Leadership
Lou Petrossi
Founder, CEO
Lou started in tech as an SDR with GoodData, then built outbound functions for Showpad (5th US employee) and Talkdesk (7th US employee) before founding InsideScale. Lou’s supported sales development build-outs at dozens of startups, including Gong, Front, SaaStr, and Clearbit - all while leading InsideScale’s GTM functions.
Jake Biskar
Advisor
Jake was a founding member of Lou's SDR team at Talkdesk, and went on to build sales development functions at Rainforest QA, Testim.io, Flurry by Oath and dozens of other startups. Jake continues to advise InsideScale and move the process forward, across tooling, data and growth hacking.
Loretta Jones
Advisor
Loretta Jones is a leading practitioner in the field of B2B demand gen marketing. She was the first Head of Marketing at EchoSign (acquired by Adobe) and ran teams at Coveo, Insightly, CodeSignal and Mixmax before joining Acceldata as VP Growth. Loretta has collaborated with InsideScale on a number of projects before joining as an Advisor.
Brendon Cassidy
Advisor
Brendon Cassidy, Founder of Cassidy Ventures and Co-CEO of CoSell, is a respected leader in the inside sales community. He was LinkedIn’s first Head of Sales, took EchoSign from zero to acquisition by Adobe and was Talkdesk's first VP of Sales. Having also advised 40+ startups, his mentorship is invaluable.
Loretta Jones
Advisor
Loretta Jones is a leading practitioner in the field of B2B demand gen marketing. She was the first Head of Marketing at EchoSign (acquired by Adobe) and ran teams at Coveo, Insightly, and CodeSignal before joining Mixmax as CMO in 2018. Loretta owns a consulting practice and has collaborated with InsideScale on a number of projects before joining as an Advisor.
Sean Ericson
Advisor
After launching his career as a foundational SDR on Lou's Talkdesk team, Sean built sales development frameworks at 4-Tell, 500Tech and Meetup. He re-joined forces with Lou to rebrand and grow InsideScale. His tenure to date includes advising dozens of startups, while pioneering advanced SDR and RevOps.
